How to write a good property listing description

Here we’ll cover the key points of writing your property description.
First, you will need a headline- The headline is the attention-grabber. Many buyers searching for a home will just flip through the headlines of a listing. Therefore, you have about one line and 2 seconds to grab their attention. Buyers want to quickly find out about your home. They don’t want to read a 2 page story so keep it short and stick to the facts. Great listing descriptions are not too wordy. Get right to the point.

• Pack all the details in one paragraph, Avoid words and phrases that could violate the Fair Housing rules, highlight the features. Mention the facts about the home that will appeal to buyers. State what the buyer cannot see in the pictures, and try not to repeat what is already highlighted in the listing if space is a concern.
• Use descriptive words that entice the buyer to learn more.
• Highlight amenities and neighborhood features.
• Don’t use all caps.

Remember, your listing description will be on social media posts, and on flyers so the description must captivate your home’s strengths and make lasting impression- Once you’re done writing the listing description read out loud what you wrote and lookout for typos.

Here a some examples-

Beautiful, newly renovated 4 bedroom ranch. Nice sized front room has multiple uses, staged as a dining area but it could be anything. Kitchen is large enough to be an eat-in! Which is upgraded and made gorgeous with stainless steel appliances! Following through the kitchen takes you to the nicely lit, carpeted, living area in the back. Sliding glass doors lead you to the amazing, partially covered, back deck perfect for a swing! Large backyard connects to a small part of the Lafayette River, but you can take just a few steps to access it in the front as well. Big storage shed in the back good for storing just about anything or could be a workshop. Make this home yours quick before it is gone!

Beautifully sited custom home on acreage. Bonus room, ample storage, exercise space, sitting porch, patio. 2×6 walls, hardwood and tile throughout. Several built-ins. 3 skylights. Large pantry w/ prep sink. Large closets in bedrooms and study. Master bath soaking tub, 80 gal. water heater. 5-stage water filter. Heat pump has humidifier, allergen filter, & air intakes to circulate wood stove heat. Soundproofing in internal walls and under wood floors. Transfer switch & generator hook up. Cellar under front porch. 30-yr fade proof siding, arch. shingles. Two large sheds: one w/ electric and RV hook-up, other for livestock or storage. 3 farm spigots in pasture.


Luxurious end-unit townhouse with gorgeous landscaping, modern appliances and elegant touches throughout. This townhouse features 3 bedrooms, 2 full bathrooms, 2 half bathrooms. 9 foot ceilings, granite countertops, a beautiful kitchen with refinished cabinets and Extra a Large Pantry. Stainless Steel appliances, and arabesque tile backsplash. Additional amenities include: hardwood flooring throughout, elegant dining room with crown molding and chair railing, ceramic tile flooring in foyer and bathrooms. Double sink vanity in master bath, a walk-in closet in master bedroom, laundry near bedrooms. This neighborhood is in a highly sought after development with all it’s amenities. Located near the Town of Haymarket, this property is conveniently located near dining I-66 and US-29

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